Julia Langkraehr’s Blog

Outsourcing core skills

The value of outsourcing core skills

Don’t do what doesn’t need doing.

Figure out your strengths and what you love, and resource everything else.

When you started your business, you probably did a number of non-core things in an attempt to save money.

And even once a business has grown, leaders often don’t consider outsourcing key skills, roles or  responsibilities.

However, today’s market has changed.

It’s now easier than ever to find outsourced niche suppliers anywhere in the world who will provide expertise in any given area of your business.

Newsletters, SEO, websites, accountancy, PR, marketing, social media, HR, virtual assistance – you name it, you can outsource it. 

There is a cottage industry of very skilled individuals and solopreneurs who work on their own time, providing expert services at very competitive prices.

In Bold Clarity, there are 11 roles or seats on our accountability chart, and we have just one full-time person. 

The company is completely run by outsourcing core skills. Each outsourced person has become my team members and GWC the five key roles and responsibilities on my accountability chart. 

This includes my integrator and operations role, my marketing seat, my virtual assistant, whose role is supporting sales and bookkeeping, my accountant, my newsletter supplier and my website and SEO

Once you have your outsourced team, here are the four things you need to do:
  1. Make sure they match your core values; it is not enough just to be able to do the skill or expertise.
  2. Make sure you share your Vision Traction Organiser with them every 90 days. Regardless of their role, or whether they are part-time or full-time, treat them like a team member. Include them in your all-hands or state of the company meeting, in order to share with them where the company has been, where it is going for the next 90 days, how you are going to get there and how they are a part of making it happen.
  3. Make sure each of your outsourced resources has Rocks – the most important thing they need to deliver for you every 90 days.  Even if they only have one Rock, a team member with one is better than one without.
  4. Make sure each of your outsourced resources has a measurable (or two). People like to own a number and contribute to the greater good. What are the key weekly measurable for them to be accountable and make sure you’ll be on track at the end of the month or quarter.

My business is completely outsourced and I love the people I work with. I am excited to go in every day and work with my team members. I know they are confident, committed, they care, and we genuinely enjoy working together.

For us, outsourcing core skills is working brilliantly.

Contact us if you’d like to find out how we can help your business thrive.

Tagged in
  1. Leadership team
  2. Outsourcing

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